marketing in franchising
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Abhishek Kumar Singh Sep 21 2021 - 6 min readCult.fit has come a long way since inception. Over the last four years, the fitness company has grown to offer seamless customer experiences to people. It has managed to grow exponentially and made its offline presence known in over 20 cities. Now, it is looking to drive this further by leveraging the franchise model to ...
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Sneha Santra Jul 24 2019 - 5 min readWith the inundation of franchises in the market, the competition is becoming fiercer. No matter how good your business is if the marketing isn’t done right, there’s less hope for success. Did you know that 63% of franchises get of their customers from word of mouth referrals and 55% franchise get them from digital marketing? ...
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Shahram Warsi Nov 12 2018 - 2 min readThe Franchising industry is on the verge of becoming the fastest growing business model globally. A thunderous response is seen with people showing a keen interest in this expansion model. But people shouldn’t forget that every business model has their own challenges waiting to act as roadblocks. Marketing your business is essential in expanding your ...
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Reetika Bose May 25 2018 - 4 min readTaking up a franchise is a profitable way of venturing into the business arena. A franchisee besides getting the freedom to own and run his store also gets to avail the support system rendered by the franchisor. Very often, the debutant franchisees depend only on the marketing strategy employed by the franchisor at his level. ...
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Abha Garyali Sep 29 2017 - 4 min readEntrepreneurs invest huge amount of money in taking up a franchise of an established brand. They plan their franchise budget keeping in mind the franchise fees, royalties, good infrastructure, equipments, and stock. However, majority of these entrepreneurs forget to consider an important investment in the form of promotion of the franchised outlet at the franchisee ...