franchise marketing
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Reetika Bose May 25 2018 - 4 min readTaking up a franchise is a profitable way of venturing into the business arena. A franchisee besides getting the freedom to own and run his store also gets to avail the support system rendered by the franchisor. Very often, the debutant franchisees depend only on the marketing strategy employed by the franchisor at his level. ...
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Reetika Bose Apr 07 2018 - 6 min readA strong marketing strategy is the need of the hour, without which a business cannot run successfully in the market. A franchising business is a two-fold marketing strategy, in one way it boosts the sales of the parent company and in another way it also takes care of the franchised outlets. A franchisor ...
