fragrance
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Indian Retailer Bureau Oct 15 2021 - 3 min readITC’s Engage, one of India’s top fragrance brands, announced the launch of an AI tool, Fragrance Finder, a technology-enabled experience that aids the selection of fragrances based on the consumer’s responses provided on personality, gender identity, and occasion of usage. A potential industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying ...
