Estee Lauder
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Vaishnavi Gupta Aug 12 2021 - 4 min readBoddess, a fast emerging multi-brand beauty tech retailer by House of Beauty, has added five international beauty brands from The Estée Lauder Companies to its 75+ brands portfolio in its second year of business and now allows customers to try on products from the comfort of their home. The Estée Lauder Companies’ cosmetics brands are some ...
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Sneha Santra Nov 02 2018 - 2 min readGone are those days when luxury brands used to target a narrow and exclusive range of high-value costumers. To combat competition from the masstige brands, premium and luxury cosmetics players are coming up with various strategies to target the mass audience. Below are the following ways how luxury beauty brands are reaching to a wide ...
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Franchise India Bureau Sep 29 2017 - 1 min readIndian online beauty products are welcoming more brands on their screen to make market.Nykaa, a Mumbai-based online beauty product retailer is bringing the entire range of American cosmetic giant Estee lauder's brands such as Clinique, Tom Ford, Bobbi Brown and MAC.On an interaction with ET, Falguni Nayar, founder of Nykaa, said, "(Estee Lauder) has agreed ...
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Agencies Sep 29 2017 - 2 min readNew York based leading cosmetics brand, Estee Lauder is set to raise its stake in the Indian beauty brand Forest Essentials that is a pioneer in the Luxury Ayurvedic segment. Reportedly, Estee Lauder has acquired a 20 per cent stake in Forest Essentials in 2008 for an undisclosed sum of money. Prior to increasing ...
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WI Bureau Sep 29 2017 - 1 min readHollywood actress Eva Mendes has become the new face of leading cosmetics brand Estée Lauder. The 2 Fast 2 Furious fame Mendes has been roped in by the brand to represent the New Dimension transformative skin care collection. The 41-year-old Mendes, who is also known for her par-excellence performance in other films including Hitch, ...