Peesafe eyes to raise $7 million dollars

Peesafe, a personal hygiene brand that promises to provide a hygienic and germ-free experience, is looking to raise $7 million dollars through various strategic investments. The company also envisions an 80-100% growth percentage from quarter to quarter.

With 70% of company’s sales through offline stores, Peesafe products are available in more than 3000 stores and have approximate annual sales worth Rs 12-14 crore.

Vikas Bagaria, Co-Founder and CEO, Peesafe, said, “The brand growth can even go beyond 100% with the launch of new products.”

Dheeraj Jain, Co-Founder of Peesafe, added, “60-70% of the newly raised funds will be used for marketing, with an aim of spreading awareness regarding the products. We aim to transform Peesafe from a luxurious hygiene product to a daily hygiene product.”

PeeSafe has also reached an agreement with big enterprises like Ambience Mall, Yum Yum Cha and Worldmark1, wherein every cubicle in a woman’s washroom contains a PeeSafe toilet seat sanitiser.

“By making our products available at the workplace, we habitualise women to use our products outside of work as well,” Jain further stated.

PeeSafe offers a vivid range of feminine hygiene products, ranging from vaginal wash to underarms sweat pads, to maternity pads for women with bladder control issues.