Pee Safe forays into men’s intimate hygiene category
PeeSafe, a leading hygiene and wellness brand, has announced the launch of its new product called Pee Safe Natural Intimate Wash for men. The brand, already known for its wide range of women’s hygiene products, will now also enable men to take care of their personal and intimate hygiene.
As per a February 2019 report by Mintel, an Indian man spends an average of 42 minutes grooming himself every day and about two-thirds of them are concerned about some aspect of their appearance. The launch of Pee Safe Natural Intimate Wash comes at a time when there is a lot of growth potential in the men’s grooming segment in India.
While bath, beard, body, skin and hair care products are already popular, intimate hygiene is an emerging and promising market.
Srijana Bagaria, Co-Founder, Pee Safe, said, “There has traditionally not been much awareness around grooming and personal hygiene among Indian men. However, this is now changing. Understanding this, and the fact that regular use of soap and body washes can cause itching, irritation and dryness in men, Pee Safe has launched Natural Intimate Wash. The idea is to encourage and help more men to stay clean and healthy to avoid any infections and allergies. The product is composed of ingredients such as tea tree essential oil and witch hazel which help in preventing infections and itching. Our vision is to make personal hygiene a critical part of everyday routine for both men and women.”
Pee Safe’s Natural Intimate Wash is formulated with Ayurvedic ingredients and helps clean and protect their intimate area gently by preserving the natural acidic pH. Understanding how personal hygiene is equally integral to men’s health, Pee Safe has ensured that Intimate Wash is gentle enough for daily use as well.