Sportswear

Sportswear

Why Under Armour is Capitalizing on India’s Leading Sportswear Market

Sneha Santra Mar 29 2019 - 3 min read

Sports wears are making their way out of the ground and becoming an important part of people’s wardrobe. Athleisure is a recent fashion trend in which clothing designed for workouts and other athletic activities can be worn in other settings. With many celebrities donning the athleisure look, it has become a hit fashion statement among ...

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Sportswear

Shivam Kataria Shares the Expansion Plans of SSIPL Lifestyle Pvt Ltd

Nibedita Mohanta Dec 12 2018 - 3 min read

Athleisure has become a trend globally because people do not want shoes to play a sport but to live a sporty life, which is why many global brands have adapted this athleisure category rather than confining themselves to sports category alone. According to industry estimates, athleisure wear as a category is growing at a rate ...

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Sportswear

Adidas to have Kasper Rorsted as CEO soon

Franchise India Bureau Sep 29 2017 - 1 min read

The new CEO will join the Adidas management board on August 1 and take the helm on October 1.The sportswear maker looks forward for a new beginning with the leadership change at the helm of affairs. Hainer's contract runs until March 2017, but he has come under fire as Adidas has lost market share to ...

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Sportswear

Skechers to double its stores via Franchising

Franchise India Bureau Sep 29 2017 - 2 min read

In a bid to expand its presence in the county, American footwear major Skechers is focusing to enter Tier II and Tier III cities while setting up its manufacturing unit in country within next five years. The brand is looking to double the number of stores in the country to 100 through adding 50 stores ...

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ALCIS plans to open its own EBOs from July

Franchise India Bureau Sep 29 2017 - 2 min read

ALCIS is an authentic Indian sportswear brand is planning to open its own EBOs from July.Internationally, the brand which has presence in Dubai, and is looking forward to test waters in other foreign countries like Canada. The brand with a TG ranging from 15-35 years has no plans to compete the brands targeting the premium ...

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