Sportswear
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Sneha Santra Jun 27 2019 - 3 min readSports have emerged as one of the most profitable market segment in today’s time. Given the increased health consciousness of consumers and an increase in taking up fitness activities such as aerobics, swimming, running, and yoga, has increased the demand for sportswear and sports goods. The Indian sports market is growing remarkably at 15% per ...
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Sneha Santra May 23 2019 - 4 min readFive years ago, who would’ve thought that gym wear or sportswear will be a fashion fad? It was unthinkable to most people. Now, the sportswear or now termed as “athleisure” (athletic casual wear) has taken over the mainstream apparel sector and has been disrupting the apparel industry since the past few years. According to industry ...
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Sneha Santra Mar 29 2019 - 3 min readSports wears are making their way out of the ground and becoming an important part of people’s wardrobe. Athleisure is a recent fashion trend in which clothing designed for workouts and other athletic activities can be worn in other settings. With many celebrities donning the athleisure look, it has become a hit fashion statement among ...
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Nikita Arya Mar 18 2019 - 3 min readWhile doing any kind of exercise, it’s the comfort we look for in our apparels to begin with.But, what if these apparels give you that comfort with a little touch of fashion in it? No one could really deny this treat. Athleisure came in the wellness industry with the same comfort but in a fashionable ...
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Franchise India Bureau Jan 29 2019 - 1 min readFMCG major Emami Ltd has acquired German brand Creme 21. The personal care brand has been acquired at less than 1.5 times of its sales of Euro 8 million. Creme 21 has major business in the Middle East and other focus markets. The brand offers skin care and body care products like creams and lotions, ...