marketing techniques in franchising

  • Shahram Warsi Aug 16 2018 - 2 min read
    Establishing brand loyalty is one way of winning customers’ trust, the other being drawing their attention through experiential marketing technique. Experiential marketing technique (EMT) is generally a process of engaging customers through innovative and immersive experiences. Parveez Nasyam, CEO & Managing Director says, “The Fusion Innovation Lab is our showcase of the various things that ...
  • Sneha Santra Jun 30 2018 - 3 min read
    Electronic media sites are increasingly replacing more traditional media sources as vehicles for conveying and receiving information. With over one billion users on social media, there is significant online noise to compete against advertisers. Franchising companies need to research whether their target audience is on the social media platforms they use or plans to use. ...
  • Abha Garyali Sep 29 2017 - 3 min read
    In simple words, marketing is all about the tactics that either a franchise company or an entrepreneur uses to position his/her brand or brand’s products to target the potential customers in the market. With the increasing cut-throat competition in the market, many of the international brands those are present in India are doing strategic planning ...
  • Neha Parmar Thapa Sep 29 2017 - 3 min read
    Who wouldn’t love to save a penny? Every one loves discounts. Be it housewives saving a penny after a quick bargain with the shopkeepers on a purchased item or any one of us buying a piece of clothing at a lesser price than the MRP at local apparel store. But what if the discount is ...
  • Abha Garyali Sep 29 2017 - 3 min read
    A business cannot prosper till the time people are made aware about it. In most cases new franchisees have a tough time making people aware about their outlets. They struggle to find better and more effective means of advertising. The concept of marketing has undermarkegone a drastic change from advertising in newspapers to the present ...
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