Global beauty brand
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Franchise India Bureau Jan 11 2019 - 1 min readAvon Products, a globally recognised leader in direct selling of beauty and related products, has entered into a definitive agreement with an arm of LG Household & Health Care Ltd 'The Face Shop', one of Asia's largest consumer goods and beauty companies. Under the agreement, The Face Shop will buy all of the shares of ...
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Sneha Santra Jul 19 2018 - 2 min readAs the world has shifted to social media, consumers look to fellow consumers to inform their purchasing decisions. Influencer marketing is the largest shift seen in the beauty industry. Brands such as Innisfree, Face Shop are now relying majorly on influencer marketing than traditional marketing. According to a study, 84 percent of global marketers planned ...
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Niharika Verma Sep 29 2017 - 3 min readAs the Skincare segment in Indian market is flooded with natural ingredients based products. Therefore, with an aim to occupy a large share of total space in premium mass segment in future, KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan, has forayed into Indian beauty space in April 2015. KOSÉ leveraged ...