brands in beauty industry
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Vaishnavi Gupta Aug 20 2021 - 4 min readThe beauty industry in India is still to reach its full potential. India is way behind most mature markets across the world like Japan, Korea, and the USA in terms of the consumption of beauty products. Therefore, the industry, when compared with the scope of its population, is highly premature. However, the demand for products ...
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Sneha Santra Mar 26 2019 - 2 min readThe beauty industry is constantly evolving with new trends disrupting the market every year. With various brands entering the industry, customer acquisition is becoming quite difficult. Hence, brands are forming new strategies to capture a broader set of audience. Therefore, introducing mini sizes of the products is the most quintessential strategy to make their products ...
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Tanvi Jetly Apr 17 2018 - 0 min read
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Tanvi Jetly Apr 16 2018 - 6 min readConsumers are turning more aware and this has led them to ask the right questions and is concerned about the safety of their skin. On the launch event of Oriflame Optimals, we had Mr Naveen Anand, Senior Director, Marketing, Oriflame South Asia, sharing his thoughts on how important it is to follow skincare routines for ...
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Irfan Memon Apr 11 2018 - 3 min readArtificial intelligence (AI) is progressively transforming into a general-purpose technology that permeates virtually every aspect of human life and society. AI is known to mankind in medical diagnosis, stock trading, robotics and various other fields, while less popular is the application of AI in the beauty industry. The entire human race is in ...