beauty industry India
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Vaishnavi Gupta Aug 20 2021 - 4 min readThe beauty industry in India is still to reach its full potential. India is way behind most mature markets across the world like Japan, Korea, and the USA in terms of the consumption of beauty products. Therefore, the industry, when compared with the scope of its population, is highly premature. However, the demand for products ...
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Sneha Santra Mar 26 2019 - 2 min readThe beauty industry is constantly evolving with new trends disrupting the market every year. With various brands entering the industry, customer acquisition is becoming quite difficult. Hence, brands are forming new strategies to capture a broader set of audience. Therefore, introducing mini sizes of the products is the most quintessential strategy to make their products ...
