beauty industry India
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Vaishnavi Gupta Aug 20 2021 - 4 min readThe beauty industry in India is still to reach its full potential. India is way behind most mature markets across the world like Japan, Korea, and the USA in terms of the consumption of beauty products. Therefore, the industry, when compared with the scope of its population, is highly premature. However, the demand for products ...
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Sneha Santra May 21 2019 - 3 min readLush and long eyelashes have always been in vogue. There was a time when people only saw celebrities adorning false eyelashes or people wearing them on certain occasions. However, the scenario has changed now; false eyelashes have gone from a special-occasion accessory to an everyday essential. Lashes have become much more than a fad; it ...
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Sneha Santra May 15 2019 - 3 min readThe beauty industry has witnessed a remarkable growth in the last decade; it is emerging to become one of the most profitable industries in recent times with many startups emerging in the sector. There are numerous factors that are fuelling the growth of this industry, such as the emergence of e-commerce, improving demographics, rising disposable ...
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Sneha Santra Mar 26 2019 - 2 min readThe beauty industry is constantly evolving with new trends disrupting the market every year. With various brands entering the industry, customer acquisition is becoming quite difficult. Hence, brands are forming new strategies to capture a broader set of audience. Therefore, introducing mini sizes of the products is the most quintessential strategy to make their products ...
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Sneha Santra Mar 05 2019 - 3 min readCosmetics and personal care industry are the fastest growing consumer products’ sectors with huge growth opportunities for both national & international companies. More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. It is being propelled by growth in organized retail, increase in the number of working women, ...