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Guest Author Oct 11 2021 - 4 min readThe COVID-19 epidemic has all this while wreaked havoc on society, economies, and nations all over the world, affecting many areas of the economy. It has permanently changed consumer behaviour by squeezing all parts of our life. While for many of us, it has merely accelerated the adoption of existing powerful behaviours such as digitalization ...
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Guest Author Oct 05 2021 - 6 min readThis usually occurs in new businesses. After the first failure, most entrepreneurs quit business once and for all. They convince themselves that it's not something that they're suited for. Few entrepreneurs analyze what went wrong and dare to persist. I grew up in an age that saw the making of giants like Flipkart, Paytm, Ola, ...
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Guest Author Sep 21 2021 - 4 min readIndia has the third largest start-up ecosystem in the world. The entrepreneurial spirit further fuelled by initiatives such as ‘Make in India’ and ‘Atmanirbhan Bharat’, are seeing the birth of homegrown brands throughout the country. The textile sector in particular is one of India’s oldest and largest industries. It has seen a boom and as ...
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Guest Author Sep 29 2017 - 3 min readMonsoons not only bring a respite from heat, but it also brings the fear of infections and allergies with it. This makes us responsible to maintain adequate hygiene, not just of our bodies, but of our external atmosphere, specially the workplace as well. Especially, in salon industry, hygiene plays a pivotal role in ...
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Guest Author Sep 29 2017 - 4 min readIn highly competitive healthcare industry, creating a credible image of a specialised healthcare centre is a very exigent task. There are number of super specialised centres available for patients, and identifying the right one is equally challenging for the patients. Though there are multiple ways to drive footfalls, the key tool is effective marketing that ...
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