VLCC ventures into global wellness tourism with exclusive international tie-up

VLCC, the leading Wellness & Beauty services and products brand, has entered into an exclusive partnership with Minor Hotels, amongst the largest hospitality and leisure conglomerates in the world, to pioneer the concept of wellness in its truest form.

As part of the association, VLCC will develop and operate therapeutic wellness & beauty centres, both residential as well as standalone, at hotel and resort properties owned, managed and invested in by Minor Group, beginning with its signature and upscale 70 acre, 196-room beach-side property, Avani+ Hua Hin Resort in Thailand, which is planned to be operational by the first quarter of next financial year.

Mukesh Luthra, Chairman of VLCC Group, said, “VLCC has always believed in transforming lives. With our 30-year legacy of technical expertise, performance and operational excellence in the wellness & beauty services and products domain, it was only a matter of time for us to venture into the fast-growing global wellness tourism sector. In Minor International, we have found a very able ally to build this space within a very conducive ecosystem. This partnership is an ideal amalgamation of world-class infrastructure provided by Minor International and best-in-class wellness & beauty domain expertise brought by VLCC.”

William E. Heinecke, Chairman and Founder of Minor International, owning company of Avani Hotels & Resorts, stated, “Our vision is to be a leader in delivering exceptional experiences that anticipate and satisfy our customers’ aspirations. With VLCC, we believe we have found the right partner to build what we see as a transformational business offering with Avani+ Hua Hin. This wellness centre will be reflective of our deep understanding of what our customers deserve while providing optimal hotel facilities our guests can enjoy before, during and after wellness and medi-spa treatments.”

The VLCC Wellness Centres at Minor’s properties, starting with Avani+ Hua Hin, will offer solutions for lifestyle-related medical and chronic health issues, detoxification therapies, spa and beauty treatments for body, skin and hair as well as aesthetic dermatology treatments.