VLCC forays into nutraceuticals with VLCC Wellscience
Beauty and wellness firm, VLCC, has forayed into nutraceuticals with the acquisition of the direct selling business of Gurugram-based company, Wellscience for an undisclosed amount.
The company would sell ayurvedic and herbal products under the new brand VLCC Wellscience.
The company in a statement said, "To be rebranded VLCC Wellscience, the company's products are all ayurvedic or herbal and address condition specific wellness needs of customers."
Gurgaon-based Wellscience offers nutraceutical supplements and personal care products and has a direct selling network of over 35,000 associates.
Mukesh Luthra, Chairman, VLCC Group, said, "VLCC is now further extending its presence in the high-growth Fast Moving Healthcare Goods (FMHG) segment, with its foray into the nutraceuticals and cosmeceuticals segment, and retailing these products through the direct selling channel."
Wellscience is promoted by Lajinder Bawa, who will continue to lead the business as the CEO of VLCC Wellscience.
Bawa said, "We believe that the brand values of Wellscience are in sync with the values of VLCC and this partnership will provide us the necessary thrust required for our next level of growth."