The Salon industry is based on creative effort, which comes from individuals and becomes collective- Adhuna Bhabani
Salons have always been looked at just for basic things like haircuts. With the changing times, customers have started to move beyond the basic services and try out various other new innovations that have been happening in the salon industry. Hairstyling needs to be creative and salons brands work hard to achieve perfection in this service. A skilled staff is a basic need for a salon to make their name in the industry. Customers look for quality in what they are receiving from the salon and the services put in the impact on them. With so much modernisation taking place in the society, brands have to match up to the pace with the changing needs and wants of the customers. In a conversation with Adhuna Bhabani, Founder and Creative Director, BBlunt, for our Indian Salon and Wellness Year Book 2017, she tells us about her entrepreneurial journey, the challenges she faced in the industry and many more.
Kindly share a brief about your brand, BBlunt.
BBlunt is my brainchild. The brand has been admired for its creative line of work in the industry and has revolutionised the way people look at salons and the importance it has brought in the modernisation of the society. I have established my brand with my brother and business partner, Osh Babhani. BBlunt, with an army of experienced hair stylists has stuck to the brand’s core style mantra. The brand has fulfilled Indian customers’ demands, all with their immaculate quality of work.
How has been your entrepreneurial journey?
My entrepreneurial journey from the tough beginnings to the smooth sailing is a unique story. I and Osh wanted to be very careful and meticulous as to how we conduct and operate ourselves, so Osh took up the responsibility of logistics and I controlled training and the creative side. But in order to bring the change and establish as a brand, I realised that the key lies in setting up the academy, which would produce the hairstylists a core culture of their style mantra forward. Today after 50+ films and numerous awards, we are standing tall among my industry peers. BBlunt’s actual journey began after setting up the academy, to spread its style mantra to willing learners and future stylists.
What are the challenges that you face while expanding your brand?
BBlunt constantly changed the approach towards its customers, and as the customers in return started trusting the stylists over time, the resistance has finally given away to a stylish new era. Apart from customers, there were other big challenges. This industry is based on creative effort, which comes from individuals and becomes the collective. Another big challenge for the salon was to stand out from its competitors and be on the top. The brand achieved it, as all we care about is style and revolutionising the hair industry.
Let us know about some of your unforgettable moments that you experienced with your brand.
Well, there’s a dirty little secret involved here. Not really, but that’s the title of a music video, a bold, cheeky one, which was true to BBlunt’s ideology. This music video featured top bloggers, with a catchy tune singing together the Dirty Little Secret, one that everyone has but is never spoken about. This music video was to engage with the digital audience, to promote our innovative product- dry shampoo. The brand gained a lot of popularity in the advertising industry.