Sun Pharma ropes in Virat Kohli as brand ambassador for Volini

Drug firm Sun Pharmaceutical Industries has roped in Virat Kohli, captain of Indian cricket team, as the brand ambassador of its pain reliever Volini. 

Kal Sundaram, Sun Pharma’s CEO India, Emerging Markets and Consumer Healthcare, said, "Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting the pain come in the way of going that extra mile." 

Kohli said, "Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades. With its instant pain relief formulation, I am able to focus on my game and not the pain."