Beauty brand The Body Shop announces Shraddha Kapoor as its new face in India

The Body Shop has roped in Bollywood Actor Shraddha Kapoor as its new Brand Ambassador in India.

Shriti Malhotra, CEO, The Body Shop India, said, “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India's Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop's values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”

The Body Shop has also introduced a television commercial in India. This is the beauty brand’s first ever television commercial in the history of the brand's existence, worldwide. With this, the brand moves forward towards its commitment to reach across to consumers across the length and breadth of India.

Shraddha stated, “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out.”

Russell de Chernatony, APAC Franchise Account Manager, The Body Shop APAC, added, “Shraddha Kapoor is the perfect fit for The Body Shop as she represents today's young, confident and strong Indian woman who is sociable, empathetic and is always striving to contribute meaningfully to her society. We welcome Shraddha in The Body Shop family with our hearts wide open and we look forward to a fruitful association with her.”