Owner of W & Aurelia, TCNS Clothing Makes Its Way Into Top 100 Franchise List

Sneha Santra
Sneha Santra Mar 02 2019 - 4 min read
Owner of W & Aurelia, TCNS Clothing Makes Its Way Into Top 100 Franchise List
TCNS Clothing is witnessing a great response from tier II and III cities such as Cochin, Rohtak etc.

Increased penetration of organised retail, favourable demographics, and rising income levels are driving the growth of the Indian apparel industry. The Indian apparel market is estimated to reach US$ 223 billion by 2021.

The industry is witnessing a high trajectory growth of women’s apparel and is said to overtake men’s wear by 2025.

Under 25% of the women’s market is branded apparel. The market has seen the entry of multiple players in the recent decade propelled by demand-side drivers of multiple shifts in consumer behaviour and an increased number of working women. The drastic a shift from Ready-To-Stitch clothing to Ready-To-Wear along with the entry of national players has propelled the growth in branded apparel.

One of the major contributors of this growth is TCNS Clothing, the parent company of major brands like W, Wishful and Aurelia. TCNS prides in being an efficient, ethical and reliable sourcing base for many of leading global apparel brands.

A 40-year Legacy

TCNS CLOTHING CO. LIMITED, the name behind W, was started long back in 1972 by Trilok Chand and Mr.Narender Singh. It was primarily manufacturers & exporters of apparels for men's, women’s and kid’s wear. With an evolving team of professionals, the brand weaves technology with creativity and strives to delight the customers.

With each passing year, the company recorded an unprecedented growth. The company launched brand W with its first store in 2002 in New Delhi. From there, the TCNS company has come along a long way with a total of 3 major brands flourishing under its umbrella.

The “W” story

Before W became a household name and broke the conventional barriers, it was a dream of two brothers OS Pasricha and AS Pasricha, who aspired to take Indian fashion to the international stage. W journey started in 2001-2002 from its first store in Lajpat Nagar. In the Year 2006, the brand Wishful was launched specially for occasion wears. In 2011, W was among the first brands to have their own 24*7 fashion destination e-commerce portal. Marking its imprints on the global map, W opened stores in Mauritius, Sri Lanka & Kathmandu in 2016 & 2017 and the store count is 400+ by end of the year. In the last 16 years, W has travelled from one milestone to another and kept creating new standards in fashion for women.

Aurelia for affordability

After its humungous success with W, TCNS clothing launched Aurelia in 2009. Aurelia was started with an aim to make Indian wear more intriguing, affordable and easy to wear for modern Indian women.The brand has successfully expanded its retail footprints in the country with over 200+ standalone stores across 90+ cities. Aurelia also opened its flagship outlet in Sri Lanka and is looking forward to making its presence in many more countries.

Expanding Profusely

TCNS Clothing is witnessing a great response from tier II and III cities such as Cochin, Rohtak, etc. The increase in purchasing power, combined with the rise in fashion consciousness of the customers has led to a greater acceptance of their products in these cities.

TCNS Clothing also got listed among the Top 100 Franchise brand by India’s no.1 franchising magazine–TheFranchising World, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with the TCNS Group.

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and acts as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes the authority, and strength to evaluate the growth of the franchise industry.

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