How Amway Is Contributing Towards Tackling Air Pollution With Its Car Air Purifier

Sneha Santra
Sneha Santra Nov 03 2018 - 2 min read
How Amway Is Contributing Towards Tackling Air Pollution With Its Car Air Purifier
To tackle with country's rising air pollution level, Amway has launched India’s first ever air purifier for cars, called Atmosphere Drive.

There has been a severe increase in the level of air pollution in India, especially in Delhi and NCR (National Capital Region). The average air quality is recorded to be AQI 345, which is labelled as very poor and cause respiratory illness on prolonged exposure.

This has spiked the need for air purifiers in houses and workplaces. However, an average of working individuals spends a considerable amount of time in their cars. Therefore, air purification in car cabins has become even more desirable.

To tackle this issue, country’s leading FMCG brand, Amway has launched India’s first ever air purifier for cars, namely Atmosphere Drive.

Key Features

Amway has launched India’s first and only Car Air Treatment System with the Allergy UK Seal of Approval Atmosphere Drive. With a Clean Air Delivery Rate (CADR) of 30m3/hr at its max speed, the Atmosphere Drive system purifies the air and reduces about 313 different gaseous contaminants.

The air purifier also provides real-time air quality reading. It features a three-step filtration technology that operates at various levels to remove more than 300 contaminants from inside a car cabin.

Reduces Other Toxics Pollutants

After recognising the ever-increasing need for an effective air purifier for passenger vehicles, Atmosphere drive system not only reduces airborne tobacco smoke, and exhaust, but also chemical pollutants such as formaldehyde, toluene and other volatile organic compounds (VOCs).

Effective Use of Technology

The car cabin air purifier boasts of a quiet and efficient performance with the use of technology. Its sensory technology allows for auto mode operation while driving. It also has a smart chip technology for effective filter life monitoring which indicates when to change the filter.

Speaking on the launch of the Car Air treatment System, Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said. “The Atmosphere Drive Car Air Treatment System is a world-class, self-installed in-vehicle air treatment system that leverages the proven Atmosphere brand filtration technology to provide users with safer air inside their vehicles. Using its unique three-in-one filter, the unit maintains a high level of industry performance by effectively removing 99% of airborne particles.”

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