Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus
Amway India, India’s largest FMCG direct selling company, has announced the launch of the enhanced version of the calcium supplement, Nutrilite Cal Mag D Plus. Coming from the world’s number 1 selling vitamin and dietary supplements brand, Nutrilite, the new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet.
With the promise to bring The Best of Nature and The Best of Science, Nutrilite Cal Mag D Plus is packed with one of nature’s most concentrated botanical source of calcium i.e. the algal source which is harvested from the sea of Iceland.
Dr. Kevin Gellenbeck, Senior Research Scientist, Nutrilite Health Institute, Amway, said, “Calcium is one of the key micronutrients that is needed to support important functions in the human body that goes beyond just healthy bones and teeth. While food is the best source, a high-quality dietary supplement can help fill the nutrient gap in our modern diet. Therefore, the Nutrilite Cal Mag D Plus is a valuable addition to our existing portfolio of Nutrilite products as it offers a unique combination of 5 essential nutrients to support bone building and maintenance processes. In our quest to offer the best from nature, we have procured plant-based calcium from an algal source and additional vitamin D to promote calcium absorption, as well as added zinc, manganese and magnesium, making Cal Mag D Plus more effective calcium supplement.”
Ajay Khanna, Category Head (Wellness), Amway India, stated, “Calcium supplement market in India is pegged at INR 632 crore in 2018 and has been growing at a CAGR of 12% in last 5 years. The market holds huge potential with increasing awareness on the need for supplementation and increasing demand for high-quality nutrition products. We are excited and confident that the product range is going to resonate well with our discerning consumers of food supplement. With Nutrilite Cal Mag D Plus, we target over 11% share of calcium supplement market in the first year.”