Female wellness startup Azah aims to expand operations in tier 2 & tier 3 cities

Vaishnavi Gupta
Vaishnavi Gupta Dec 18 2019 - 3 min read
Female wellness startup Azah aims to expand operations in tier 2 & tier 3 cities
With a reach to more than 4000 pin codes all over India, Azah has a strong revisit customer base.

Gurugram-based female wellness startup, Azah, is planning to expand its sales operations in tier 2 and tier 3 cities. The company also aims to use procured funds to enhance its production and launch new products.

The company’s expansion plans come after it has raised an undisclosed amount in Pre- Series A funding round from Snapdeal founders Kunal Bahl and Rohit Bansal, Angel List India and a few other HNIs. The lead funding came via Titan Capital, a VC arm run by Kunal & Rohit.

Aqib Mohammed, Co-Founder of Azah, said, “The funds will help us continue further on our mission to make a woman's period easier by developing products that truly solve her problems. A good portion of the funding will go into research and development of these new products, while also helping us carry out further innovation in our current product line. We'll also use the funding to expand our reach to newer demographics while exploring alternative channels to drive growth and acquisition. We plan to double our monthly revenue by the end of next quarter.”

Prakhar Agarwal, Investments Lead, AngelList India, added, “We are excited to back Azah, an audacious fem care brand that’s taking on the personal care heavyweights with its healthier organic products. The founders have done a great job of building a brand that resonates with its customers and look forward to the new products they intend to add to their offering with this round of financing.”

Co-founded by two young entrepreneurs, Shashwat Diesh and Aqib Mohammed in 2018, Azah focuses on solving some of the most critical problems in the feminine hygiene sector.

Prior to this, Azah had raised a seed funding of $200,000 from the group of Angel investors to expand the business and optimize supply chain management. 

Azah’s reach

Founded with the aim to offer high-quality chemical-free products in the female wellness sector, the founders’ obsession with the product quality, customer experience, and strong unit economics has led them to reach newer demographics while driving growth to an untapped market.

With a reach to more than 4000 pin codes all over India, Azah has a strong revisit customer base. Though the northern part of India has the biggest concentration of the customers, still, the demand for the product is fairly spread across all over India with regular orders from the North-Eastern states, i.e., Arunachal Pradesh and Tripura.

Shashwat Diesh, Co-Founder, Azah, stated, “The female wellness sector seems to be particularly open to disruption because of the relative lack of innovation over the past couple of decades. Due to increasing consumer awareness around menstrual hygiene, people have begun to demand better products and newer homegrown brands have stood up well to the challenge of fulfilling this need, and that's where Azah comes up.”

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