6 emerging startups changing the face of wellness industry in India

Madhusree Chowdhury
Madhusree Chowdhury Sep 29 2017 - 3 min read
6 emerging startups changing the face of wellness industry in India
Apart from big brands existing in the wellness industry, their are few startups which have roared out loud to declare their arrival. Read on...

The shift of urban Indian population towards a positive approach regarding wellness is boosting the new start-ups in the subcontinent. The statistical study from FICCI and PWC foretold that this industry will reach the level of INR 1 Trillion by 2015. The number has surpassed its net worth within a year due to manifold investments in making lives better for the stressed population.

Nowadays, approach regarding an organized fitness program or diet consultation is easily possible as people are able to access the expertise in their localities. The new start-ups are reshaping the wellness platform to a considerable level. The most recognizable names in this aspect are altering the dimensions and promise a substantial growth of almost 30% every year.

Pankaj Gupta, founder of MyFlexipass, depicted that the wellness industry stands at an inflection point, with high fragmentation, high market potential and healthy growth. New models for aggregation are emerging to disrupt this sector. The brand is doing business with 400 fitness platforms in New Delhi and Mumbai by offering a versatile platform for gyms, dances, sports, yoga, and cross fit training. He said that the most enthusiastic group lied between the age range of 20 and 44. The advent of exciting elements in this aspect such as aerial yoga, zumba, pilates, kickboxing, and MMA are making it more interesting for the enthusiasts.

In the same context, Shailesh Ghorpade, CIO and Managing Partner, Exfinity Venture Partners LLP, has ventured into a start-up named Fitternity. He said ‘In India, the health and wellness market has been growing. The sector is fragmented and there is a need for its consolidation into an organized one. Mom and pop shops are giving way to organized retailing when it comes to gyms, and it is felt that this process will accelerate in coming years.’

As per a survey report conducted by Deloitte-IHRSA, a total of 4.8 million fitness enthusiasts are seeking good infrastructure only in three major metro cities, Delhi, Mumbai, and Bangalore.

The Bangalore-based fitness brand, Truweight is doing remarkable progress by offering paradigm-shifting weight loss programs along with individualized nutrition counselling. This brand offers a super food package and charges INR 18,000 for a three-month regimen. This start-up has attracted a huge investment from Kalaari Capital and is expecting to cross its previous mark of INR 15 Crore this year. Megha More, the co-founder of Truweight said ‘The major drivers of the growth are sedentary lifestyles, unhealthy eating habits and growing disposable income.’

Apart from the fitness brands, Shakshi Wellness is a new name in this industry that is offering rejuvenation and relaxation measures in the form of spa and salon service. The company has adopted a natural approach where only herbal ingredients are used. The start-up also provides consultation regarding maintaining a perfect body mass index to individuals.

First Eat is an app that has been developed by MICA alumni group to provide information regarding healthy food. The app conceptualizes on providing proper diet needed for an individual as per his or her need. The app guides the users to find and prepare the most basic type of nutritious food. This app aids in proper health planning.

HealthifyMe is a versatile start-up that provides groundbreaking solutions from corporate wellness programs to personalized physical trainers. HealthifyMe is emerging as a trusted name for those who want a customized and more personalized approach for achieving physical and mental well-being.

The Indian market offers a huge potential for those who are introducing innovative measures in the wellness segment. Stress and tension are two main factors that are deteriorating the condition of the population. Due to elevated disposable income and awareness, entering in a wellness business can be very fruitful. 

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