DIHC enters into strategic Channel Partnership with Franchise India

Vaishnavi Gupta
Vaishnavi Gupta Jul 25 2020 - 2 min read
DIHC enters into strategic Channel Partnership with Franchise India
Both companies will offer business support to Indian firms planning to set up in the UAE.

Directions Investments Holding Co. (DIHC), backed by the UAE Royal family, under the Chairmanship of H.H. Sheikh Mohammed bin Sultan Bin Hamdan Al Nahyan, and the largest franchise and management company in South Asia, Franchise India, Ltd, has entered into a strategic partnership. With this, both companies will support Indian businesses that wish to set up their Manufacturing, Retail, Trading, Representation, or Marketing office in UAE. 

The strategic partnership will be opening a gateway for competitive advantage in exploiting opportunities and avoiding pitfalls when operating in the MENA and APAC regions by Indian Companies.

According to the UN’s migration report in 2017, there are about 3.3 million Indian migrants in the UAE alone, constituting almost 27-plus percent of its population. Hence, it is a big competitive advantage for an Indian company to plan its expansion in the UAE.

Franchise India Ltd under the Chairmanship of Mr. Gaurav Marya is seeking to assist Indian companies with setting up their Local Limited liability company and do business with government and private companies in the UAE under the direct guidance of the Royal Family office.

Zulfiquar Ghadiyali, DIHC, said, “Through our Value Added Services Program, we provide a platform where our JV partners and Sponsorship Program, find the necessary elements to launch, grow and succeed.”

Globalization and global markets are of considerable relevance, principally owing to the pragmatic growth effects of cross- border enterprise and investment. Moreover the next normal comes with a highly potent business environment, where approaches to incorporate sustainability and resiliency to withstand the uncharted outside shocks become equally important for decision making and strategic planning by business owners.

The presence of a huge Indian diaspora is a big plus for Indian companies for zeroing down in the UAE and is a great market to replicate a successful Indian business model. Being an affluent market where retail is quite well developed, the potential market is as big as many other emerging markets but highly concentrated.

Expertise and Experience in the Laws of the land is vital to start a business in the UAE market. The Investor-Friendly UAE Government has been taking steps to make the process easier for Indian consumer and manufacturing brands to enter the UAE, especially Abu Dhabi. Finding a trustworthy sponsor or partner can be tedious for Indian entrepreneurs and that is where this channel partnership will make the process easier and shorter,” Gaurav Marya, Chairman, Franchise India, stated.

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