woodland franchise
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Franchise India Bureau May 24 2018 - 3 min readAfter making its entry into the Indian Market in 1992, Woodland created a new category of specialized ‘outdoor adventure sports’ shoes. Their product positioning was different and they were known as a rugged, outdoor leather shoe brand, the kind usually preferred by adventurists. The brand's success in the Indian market, especially ...
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Franchise India Bureau Sep 29 2017 - 1 min readCanada- based manufacturers of extreme weather outdoor gear and outerwear, Woodland targets to penetrate into 12 new cities across India. As a strategy, Woodland takes the co-branded route to broaden its product spectrum and tap the unexplored growth opportunities in the adventure domain. “By doing so, the brand is optimising its market potential to offer ...
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R Mathur Sep 29 2017 - 3 min readLeather industry is India is dominated by a few players. With the government giving a big boost to this sector and established brands welcoming partners for growth, franchisors can very well extract returns from this segment. Let us see what Harkirat Singh, Managing Director, Woodland, has to say on it. Retail network has been the ...