With launch of diabetes nutrition drink, Dr Reddy's enters India's nutrition segment
Dr Reddy's Laboratories has introduced a new diabetes nutrition drink 'Celevida', venturing into India's nutrition segment.
The company said, “It is a first of its kind product under Dr Reddy's nutrition portfolio and clinically proven to help manage blood glucose levels among Indian patients.”
Dr Reddy's 'Celevida' is available in two flavours, including Kesar Elachi and Chocolate. The diabetes nutrition drink is formulated to have high protein, high fibre, and slowly digested carbohydrates, which will be supporting in managing the postprandial blood glucose response and satiety.
M V Ramana, Chief Executive Officer, Branded markets (India and Emerging Markets), Dr Reddy's, said, “We are pleased to mark our foray into the nutrition segment with Celevida, which will address the unmet nutrition needs of the patients in India. Through this nutrition drink, we continue to work towards making a positive impact on people's health and quality of life.”