Sun Pharma launches Suncros brand of sunscreen product, ropes in Bollywood diva Dia Mirza

Sun Pharma has announced dermatology as an additional engine of growth for Global Consumer Healthcare (GCH) business. The Pharma giant has also announced the roll-out of sunscreen brand, Suncros in GCH business.

Commenting over the new developments, Subodh Marwah, Business Head - Global Consumer Healthcare, Sun Pharma said, “Our foray into the dermatology category is an indicator of the focus and importance Sun Pharma assigns to grow the consumer healthcare business. Suncros offers a unique opportunity to foray into the fast growing sunscreen category and once again repeat our success story in the topical analgesics category.”

Nevertheless, the company has brought Bollywood actor Dia Mirza as the brand ambassador Suncros and unveiled the new TVC of the actor, to be launched in mid-June.

Meanwhile, Mirza shared her opinion about her association with Suncros brand. She said, “My profession demands flawless look all the time, be it in my role of an actress, model, producer or TV show host. I am constantly on the move and for me there is only one rule to keep my skin healthy, I never step outside without a sunscreen irrespective of the weather conditions. Suncros is the perfect shield to my skin from harmful effects of UV rays throughout the year.”

In a move to grow the Global Consumer Healthcare business, Sun Pharma will focus on Dermatology as the fourth engine of growth for its OTC business. The company has also announced to roll-out its first dermatology product through the Global Consumer Healthcare business.

Branded as Suncros, this is a sunscreen product, offering maximum protection from harmful UV rays till the inner layers of the skin.

Currently marketed as a branded prescription product with proven product efficacy has made it the No. 1 sunscreen brand to be recommended by dermatologists in the country, Sun Pharma now launched select variants to market directly to consumers.

The Suncros range has a highly differentiated product mix that provides an offering for all skin types along with superior benefits of matte finish which ensures non greasy texture, water resistant formulation and 6- 8 hour substantively.

Currently, Sun Pharma’s Global Consumer Healthcare business in India markets dietary supplements, analgesics and antacids. The business division’s entry into dermatology category offers Sun Pharma’s OTC business a larger play into fast moving consumer goods category.

Sun Pharma entered the Consumer Healthcare / OTC Business as a result of Ranbaxy’s merger into Sun Pharma. It is a high margin, high growth business which the company want to use as a base to create a global consumer entity.

The company is evaluating various options to grow the business including foray in new products categories and potential inorganic opportunities.

Sun Pharma is rolling out three variants of the Suncros brand through the Global Consumer Healthcare business.

• -Suncros Soft with SPF 50+ PA+++ in matte finish for all skin types and ages
• -Suncros Aquagel with SPF 26 for acne prone skin
• -Suncros Aqualotion with SPF 50 for sensitive skin

All three Suncros products will be available across India, moderately priced between Rs 345 to Rs 545.