Set Wet starts a campaign for its new personalized deodrant range
Marico Limited, one of India’s largest FMCG company, has launched a new variant of personalized deodorants for its marque male grooming brand, Set Wet. The brand provides consumers the chance of creating their own unique Set Wet can with their face and name on it.
In this personalized deodrant range, each can is customized to the person’s liking, right from being able to select the can color, to the photo and the name.
The brand also started a #WheresYourFace campaign, with Brand Ambassador Ranveer Singh, to launch this new range in an innovative and distinctive manner.
Anuradha Aggarwal, Chief Marketing Officer, Marico Limited, said, "The youth is increasingly seeking personal connection and association to everything they own. Taking cognizance of this, we have launched the new range of personalized Set Wet cans thereby setting the trend and making us the avant-garde of the personal care category. What is additionally unique is that the brand has reached out to its TG through a campaign that leverages influencers thereby creating an impact at a more profound and conversant level."