Netsurf enters beauty segment with launch of its Herbal Color Cosmetics brand 'Rang Dé'
Netsurf, one of the leading direct selling companies in India, introduces ‘Rang Dé’, an Herbal Colour Cosmetics range. Rang Dé caters to the new age Indian women who are not only conscious about what their skin inhales but are also kind to the environment.
The innovative makeup product range is absolutely safe for the skin as it is herbal in nature with organic pigments. Enriched with oil and Vitamin E, the make-up essentials by Rang Dé are long-lasting, eco-friendly and come with SPF 15++ protection.
Sujit Jain, Founder, Chairman and Managing Director, Netsurf Communications Pvt Ltd, said, “We have seen a significant shift in consumer behaviour, as the women today are increasingly environment-conscious and well-informed about the side-effects of chemical-based make-up products on the skin. Given this insight and the subsequent demand, we decided to introduce Rang Dé, a herbal & skin-friendly range of cosmetics designed to suit Indian skin-tones so our consumers don’t need to tax their skin with synthetic, lead-filled make-up products anymore.”
Rang Dé empowers women from tribal areas
Rang Dé has gone a step further as a woman-centric brand by empowering women from the tribal areas. The striking packaging surfaces of Rang Dé product range beautifully showcases Indian tribal art forms like Madhubani, Tikuli, Bhil and Warli adapted from the paintings created by Tribal artists from across India.
Netsurf also strives to serve this purpose by actively helping to end the “period poverty” in India. For every ‘Rang Dé’ product sold, Netsurf Network donates a pack of sanitary napkins to tribal girls and women in need.
“At Netsurf, we are proud of our Indian heritage and believe in giving back to our communities; our brand Rang Dé is based on this philosophy. We work with tribal women to bring alive the traditional Indian art forms in our packaging and are striving to end period-poverty for them,” Jain added.
Rang Dé Product Range
The exclusive colour cosmetics range includes four products, Lip Colour Palette with 10 shades, Concealer Palette (for dark to medium skin tones) with 6 shades, Concealer Palette (Medium to light skin tones) with 6 shades, and Kajal Pencil with 1 shade.
The Rang Dé Lip Colours are enriched with olive oil, argan oil, baobab oil & desi ghee. The palette is priced at Rs 1899, they are nourishing, anti-darkening, lip lightening and lip plumping.
Available in a wide array of shades, Rang Dé Concealers are enriched with tea tree oil. They are moisturising, vegan, and anti-clogging, non-comedogenic and a palette of five shades with one colour corrector is priced at Rs 1,799. There are two variants of Concealer Palettes to cover multiple skin tones.
Rang Dé Kajal comes in a single shade and is enriched with almond oil, baobab oil, desi ghee. Priced at Rs 499, it is easy to glide and parabens-free.
Rang Dé is a perfect find for the Indian consumer as it is multi-functional and comes to the rescue with its affordable, one-for-all palettes. It strives to bring out the best in every individual, offering countless benefits to one’s skin.