Medlife partners FB to launch AR on Cardiopulmonary Resuscitation ahead of World Heart Day

Medlife, India’s largest e-health company with three business verticals including pharmacy, diagnostics and e-consultation, has launched an integrated campaign called #BecauseHeartMatters ahead of World Heart Day. As part of the campaign, they have tied up with Facebook to launch an augmented reality (AR) filter to help people understand the technique of cardiopulmonary resuscitation (CPR) in an engaging and interactive manner.

Developed in collaboration with Facebook and Bangalore-based creative tech agency Alive Now, Medlife aims to reach out to over 35 million Indians through the interactive filter. The campaign is currently trending on Facebook as #BecauseHeartMatters. Medlife is also physically training over 2000 people across 50 corporates in 5 metro cities on the CPR in association with leading national NGO the Heart Care Foundation of India (HCFI).

Meera Iyer, Chief Marketing Officer, Medlife, said, “The online and offline digital campaigns being organized by Medlife are aimed at educating people on the importance of CPR in saving a life during a sudden cardiac arrest (SCA). Heart diseases have emerged as the leading cause of death in India and the need of the hour is to generate awareness on timely diagnosis and management. The #BecauseHeartMatters initiative is in line with Medlife’s vision of improving health outcomes for a billion Indians by making healthcare simple, accessible and personal.”

Prasanjeet Dutta Baruah, Business Head (Health, Tech Telco and Automotive) at Facebook, stated, “We are happy to have partnered with Medlife for their campaign #BecauseHeartMatters. It is a great initiative that educates people on the importance of CPR, empowering them to save lives.”

Medlife has a customer-centric approach and offers genuine healthcare products and services from authorized dealers at discounted prices, cashback, and referral discounts. Since its inception in November 2014, Medlife has scaled rapidly to become the first e-pharmacy to clock 1000-crore revenue run rate. It currently services 29 states, 4,000 cities and 25,000 pin codes in India fulfilling over 25,000 deliveries daily.

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