Marico to introduce Kaya Youth

Franchise India Bureau February 09 2019 - 3 min read
Marico to introduce Kaya Youth
Hair and edible oil maker Marico has signed a licensing arrangement with grooming chain Kaya to introduce a new range of skin-care products.

Hair and edible oil maker Marico has signed a licensing arrangement with grooming chain Kaya to introduce a new range of skin-care products under the eponymous brand, Kaya Youth.

According to the deal, Marico will be creating and selling a new sub-brand, Kaya Youth, and paying royalty to the skin and wellness chain, a separate listed entity. Marico’s introduction of the new brand is part of its strategy to reduce its dependence from hair and edible oil and also shift focus to the premium portfolio. 

Saugata Gupta, Managing Director of Marico, said, "While Kaya has high brand salience, distribution is limited to mostly its own clinics. Marico's new range will be at a mass-premium level to make it more accessible and also have a wider distribution."

"Kaya has a thorough understanding of India’s skin and hair care needs. The idea is to use its innovation and customer insights and develop a more scalable brand," he added.

Entrepreneur Magazine

For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online

Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities