Kajol roped in as brand ambassador of skin care brand Charmis

Actress Kajol has been appointed as the brand ambassador of skincare brand Charmis.

The new TV campaign, which features Kajol, is capturing the values and essence of the brand, "Achchaai Jo Chehre Par Nazar Aaye". The TVC, developed by the creative team at Contract and film director Ram Madhvani of Equinox, recognises and celebrates the lessons best learnt from mothers.

Kajol said, "The Charmis film simply underlines a basic truth that while goodness is about character, integrity, honesty, kindness, moral courage, but above all, goodness is about how you treat other people. Being an ambassador makes me feel good and trustworthy; both aspects being important to me as a person and an artist."

Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, "It is a moment of pride for us to reintroduce Charmis, a brand that has been loved by consumers for over eight decades, in a fresh new look. We are excited to introduce a great new sensorial with SPF 30 and above all with a delightful new TV campaign."