HRX enters into equity partnership with Healthcare Startup CureFit

India’s largest and first homegrown activewear brand, HRX, has announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs.

Founded by Bollywood star Hrithik Roshan, HRX has strived hard to curate his signature workout for bringing like-minded people to becoming the best version of them.

Curefit will be promoted Hrithik Roshan and healthy living and warmly embraces everyone who shares his vision of making India better and fitter.

In the same spirit, Hrithik recently welcomed other change makers like Tiger Shroff to the CureFit family, who following his mentor’s footsteps, recently launched his WO routine.

HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The HRX Workout draws inspiration from the regimen personally followed by Hrithik which is designed by the actor and his personal fitness trainer, Mustafa Ahmed.

The ‘HRX Workout’ currently has 36 fully functional Cult centers across Bangalore, Gurgaon, and Delhi, training more than 15,000 members.

With top of the line master trainers like Rishab Telang and Shwethambari Shetty, the company aims to provide a healthy lifestyle and motivate people to become the best version of themselves.