Patanjali Ayurved Limited
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Sneha Santra Jun 18 2019 - 4 min readThe healthcare market in India is evolving at a rapid pace. According to reports, it is one of the fastest growing industries with an estimated compound annual growth rate (CAGR) of 23% from 2015 to 2020. With the rise in healthcare expenditures, patients are exploring other healthcare alternatives. India’s oldest medical system, Ayurveda, has been ...
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Sneha Santra Feb 18 2019 - 3 min readPatanjali Ayurved has become of the leading FMCG brands and in India. The brainchild of Baba Ramdev, Patanjali has been consumer’s favourite due to its affordability, use of natural & organic ingredients and its make in India factor. A major disrupter in the FMCG sector, Patanjali has been successful in creating its robust nation-wide presence. ...
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Sneha Santra Dec 28 2018 - 2 min readFactors Behind Decline In Patanjali's Sales The year 2018 has witnessed many ups and downs in the entrepreneurial ecosystem. While many businesses have registered huge profits, few have seen downhill. One of the leading FMCG brands in India, Patanjali Ayurveda, has recorded a dip in its sales this year. The Brain-child of Baba Ramdev, Patanjali ...
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Franchise India Bureau Nov 13 2018 - 1 min readPatanjali Ayurved has entered into the fast-growing branded apparel segment through its brand 'Paridhan'. Yoga guru Baba Ramdev-led company is expecting a sale of around Rs 1,000 crore next fiscal from this segment. Patanjali's Paridhan offers apparel under the brands Livefit, Aastha and Sanskar. Livfit would have a range of sportswear and Yoga dresses while ...
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Sneha Santra Oct 11 2018 - 2 min readStarting as a small pharmacy in 1997, Patanjali has now become a multi-million brand. The company has launched more than two dozen mainstream FMCG products — from toothpaste, shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles. Riding high on the popularity of the products, Patanjali is now ...