trust development in franchising
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Rita G Chauhan Sep 29 2017 - 4 min readThe success of a franchise depends upon franchisor-franchisee relationship. One of the most important factors for maintaining a successful relationship between them is ‘mutual trust’. A franchisor offers his brand’s reputation and business model that took years of hard work for him to establish. Similarly, the franchisee invests capital and infrastructural resources in the same ...
