trademarks in franchise business
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Nibedita Mohanta May 20 2019 - 5 min readIn the inventing world, a lot of attention is paid to patenting new inventions. Often overlooked is the power of a trademark ? a wonderful communication tool that can provide great value when it comes to protecting your brand name or product. Protecting your brand via a trademark is the first step towards establishing your ...
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Shivani Varma Sep 29 2017 - 5 min readThe rising brand awareness and the exuberant lifestyle of the masses have provided in-roads to the well established companies to take the franchise business route to expand the business. It is the brand name that determines the future of a franchising business and its success because today people prefer to buy branded products with ...