targeting customers via discounts in franchise business
-
Nibedita Mohanta Mar 15 2018 - 3 min readFor any business, the basic rule is to sell your product to your customer. While, finding the right customer, who will benefit your business is the most difficult task. But a new startup business might not find it easy to acquire or impress a certain number of customers. Some startup ...
-
Nibedita Mohanta Dec 06 2017 - 4 min readCustomer is the ultimate finish line, upon which the entire race of businessmen competes with, for survival. Jerry Gregoire said, “The customer experience is the next competitive battleground.” India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and ...
-
Neha Parmar Thapa Sep 29 2017 - 3 min readWho wouldn’t love to save a penny? Every one loves discounts. Be it housewives saving a penny after a quick bargain with the shopkeepers on a purchased item or any one of us buying a piece of clothing at a lesser price than the MRP at local apparel store. But what if the discount is ...