Social Media Marketing
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Rishabh Sharma Jan 08 2021 - 6 min readNowadays, social media has gone to the next level in marketing. New ways of social media marketing have most thoroughly turned traditional marketing way upside down. It does not like the older outbound marketing strategies where messages are sent to potential customers or clients, and communication was only one way.
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Sneha Santra Sep 11 2019 - 3 min readDo you know that 85% of customers research about a brand on the internet before making the purchase? In fact, 86% of them would pay more for service/product with higher reviews or rating. It is no secret that in today’s competitive age, brand awareness is more important than ever. Consumers today are tech-savvy and rely ...
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Sneha Santra Aug 21 2019 - 3 min readLaunched 9 years ago, Instagram has now become one of the most used social media platforms. Incepted as a photo-sharing app, Instagram has successfully emerged as a powerful marketing tool. As they say, “A picture is worth a thousand words”, then what better way to convey a message to consumers using a thousand words! Whether ...
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Sneha Santra Aug 09 2019 - 4 min readWith the progression in new-age media, there has been a significant swing in the kind of content being consumed now a day. This has led to multiple changes, ranging from content creation to its implications on the various industries. For instance, this has assisted brands in making promotion strategies more personalized and consumer inclusive. Today, ...
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Sneha Santra Aug 02 2019 - 4 min readDo you know that 77% of consumers are more likely to buy from brands they follow on social? In today’s time, social media is a must to stay relevant in this competitive market. There is no questioning the value of social media. Social is a venerable powerhouse, supporting nearly every marketing objective from brand awareness ...