RETAIL PEOPLE
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Tanya Krishna Sep 13 2021 - 3 min readThe pandemic caused by Covid-19 has had a serious impact on the mental health of people globally. The restricted lifestyle caused by a series of complete and partial lockdowns throughout 2020 and even 2021 has seen increased mental health-related issues leading to depression and anxiety across segments of society in India and in such times, ...
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Charu Lamba Sep 06 2021 - 5 min readKapiva was launched in 2016 as a modern Ayurvedic nutrition brand focused on bringing selectively sourced, Ayurveda-inspired, natural foods to modern-day consumers. The brand, which combines Ayurveda with the latest technology to create a quality product range that is both convenient and healthy, was founded by Shrey Badhani and Ameve Sharma. The idea behind introducing ...
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Charu Lamba Sep 03 2021 - 4 min readThe company has pinned up high hopes on the uptick in consumption and ramping up its distribution, sales, and marketing strategy. “We are trying to load up our trade partners much earlier than we usually do. Usually, we do it from mid-September onwards, however, we have started doing this by end of August. We want ...
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Tanya Krishna Sep 01 2021 - 6 min readThe pandemic induced by Covid-19 has had a drastic impact on the overall retail industry and the Indian ethnic wear segment was no exception. The lockdown led to drastic changes in consumer buying behavior and there was a considerable decline in buying power of the average consumer with essentials being given more importance. Fashion became ...
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Tanya Krishna Aug 30 2021 - 7 min readThe ongoing pandemic has forced the whole of the footwear industry to retrace its steps. With sales of formal shoes declining and consumers working from home, the footwear brands are turning towards casual and open footwear. While giving a great opportunity to brands in the open footwear category, in the likes of Solethreads, this trend ...