public relations
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Sneha Santra Sep 11 2019 - 3 min readDo you know that 85% of customers research about a brand on the internet before making the purchase? In fact, 86% of them would pay more for service/product with higher reviews or rating. It is no secret that in today’s competitive age, brand awareness is more important than ever. Consumers today are tech-savvy and rely ...
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Shahram Warsi Aug 23 2018 - 2 min readMany franchisors don’t consider marketing as a forefront job, but Public Relation (PR) and external sources can provide your business with the best result, utilizing a minimal amount from your overall budget. A bridge between the brand and customers Most franchisors face difficulty in understanding how PRs and external sources work as a marketing tool. ...
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Uttara.J. Malhotra Jun 11 2018 - 3 min readMaintaining a corporate image is much more about just working on a logo or changing its tagline. At any point of time, to maintain and or transform your corporate identity effectively, you will need to ensure all materials are aligned with your mission, values, and purpose. International branding expert Landor & ...