premium brands

Luxury Brand

How Luxury Beauty Brands Are Targeting Mass Audience

Sneha Santra Nov 02 2018 - 2 min read

Gone are those days when luxury brands used to target a narrow and exclusive range of high-value costumers. To combat competition from the masstige brands, premium and luxury cosmetics players are coming up with various strategies to target the mass audience. Below are the following ways how luxury beauty brands are reaching to a wide ...

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Expansion

German manufacturer Liebherr launches premium refrigerator range in India

Franchise India Bureau Jun 07 2018 - 3 min read

Legendary German refrigerator manufacturer, Liebherr unveiled its product range for the Indian market on Wednesday. This unique range of refrigerators in the mass premium segment will be available across its dealership network in major Indian cities spanning across south, west and north regions of India. The price range for these refrigerators ...

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Branding

How Branding Plays an Important Role in the Growth of Business

Nibedita Mohanta Mar 13 2018 - 4 min read

The ultimate aim of any business is that it can gather as many customers and make a name of its own, which is easily recognizable; in short to transform an idea into a brand is what a business looks out for. A business becomes brand when people both customers and rivals ...

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Retail Industry

Premiumisation: From being a trend to being a trend setter

Ekta Sharma Nov 13 2017 - 3 min read

Changing lifestyles have created the need for premiumisation for brands. Across sectors, be it food, retail, education or beverages, brands have carved a niche for themselves and begun premiumisation. The trend that started in 2016 is now on full swing. We tell you how international markets have also influenced the trend of premiumisation and how ...

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Luxury Retail

Exquisitely designed biz opportunity

Namita Bhagat Sep 29 2017 - 4 min read

Bringing in the latest from the world’s top luxury fashion and lifestyle brands, Kitsch is all about all things beautiful, well crafted and exquisitely designed clothes and accessories. In an interview, Charu Sachdev, Founder and CEO of TSG International Marketing shares brand’s expansion plans. Namita Bhagat (NB): Share with us the origin and concept of ...

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