marketing and advertising
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Sneha Santra Jun 07 2019 - 4 min readDigital Advertising and Marketing are crucial to the success of every business. Hundreds of millions of consumers are online daily on Smartphones and laptops and other devices. Getting the attention of these consumers is important for businesses to grow. Unlike advertising on traditional media, advertising on digital media thankfully permits reaching a narrow audience. This ...
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Shahram Warsi May 13 2019 - 3 min readThe rising popularity and usage of the internet is proving as one prime factor behind the booming of the digital ad space sector in India. The industry is evolving speedily emerging as one lucrative and profitable business sector within the current Indian ecosystem. India is emerging as a hub for different startups and franchises that ...
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Shahram Warsi Apr 26 2019 - 3 min readIndia is going through an era of disruption, and being a part of it, the advertising technology industry is also experiencing a rapid transformation through years now. Once an alien industry, the AdTech segment is now among the most profitable and lucrative business industries in the Indian ecosystem. The growing focus on digital marketing has ...
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Sneha Santra Apr 20 2019 - 2 min readWhen you want to achieve success in India, it is paradoxical to ignore the customers in Tier II & Tier III cities. According to a report, 26.4 trillion of household income in India is concentrated in tier II-III markets as opposed to 800 billion in India’s big 8 metros. These cities hold big opportunities for ...
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Shahram Warsi Apr 11 2019 - 3 min readTechnology is becoming an integral part of all business enterprises, no matter what the sector. One of the primary uses of technology can be seen in marketing and advertisement with companies trying to find innovative methods to take their products to their intended customers. One of the biggest innovations and possible game-changers in this sector ...