licensing business
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Rita G Chauhan Sep 29 2017 - 4 min readBasking in the success of its popular cartoon characters like ‘Chhota Bheem’, Green Gold Licensing & Merchandising, a division of GGAPL entered the retail space. In an interview, Tomasz Walczak, VP, Sales & Marketing, Green Gold Stores shares the company’s expansion plans in India through franchising. Rita G Chauhan (RGC): How was the idea of ...
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WI Bureau Sep 29 2017 - 2 min readCartoon Network Enterprises and Vanesa Care have signed an undisclosed amount of licensing deal recently. With the new partnership, Vanesa Care has also launched its first ever ‘DENVER Superman’ Deodorants in India, yet to be seen on personal care product’s shelf in retail outlets. Enwrapped with aromatic woody fragrance, Denver Superman deo aims to capture ...
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Niharika Verma Sep 29 2017 - 6 min readKids mean big business opportunity to marketers. About 40 crore kids under the age group of 10-12 are the most conspicuous consumers’ lot, lapping up not only in the apparel, toys, eatables, gadgets, accessories and shoes market, but also counseling their parents on big-ticket purchases. Pegged at Rs.380 crore in 2012, the baby toiletries market ...
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Niharika Verma Sep 29 2017 - 4 min readEstablished in the year 2011, Novateor Research Laboratories Pvt Ltd is a reputed R&D firm, manufacturing Teeth Whitening Strips while it’s other wholly own subsidiary Novateor Sales & Marketing Pvt Ltd is a well known manufacturer, importer and exporter of high quality Toothpaste, Brush and other dental care products. Significantly, Novateor Sales & Marketing is ...
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Sunil Pol Sep 29 2017 - 6 min readGrowing rage of licensing in kid’s personal care space has opened new avenue of opportunities for the manufacturers of wellness products offering kid’s range. With an objective to explain the benefits of licensing in gaining traction for the kids’ category of products, WI Bureau spoke to Alok Kamat, Managing Director, Alkam Licence Products Pvt ...