invest during festive season
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Nikita Arya Oct 29 2019 - 5 min readIn India, festivals are incomplete without sweets. To celebrate festivities and rituals, we usually consume or exchange sweets and mark the celebrations of enjoyment and happiness. And as the trend of personalised gifting has surfaced in India, many brands are reaping advantages of India’s cultural association with gifting sweets. A personalised sweets gifting is a ...
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34 Sep 29 2017 - 2 min readBrands are having a ray of hope to boost their sales and enjoy the festive fervour that has engulfed the whole country. We see new advertisement campaigns and promos galore organised to ramp up sales. But the $ 64000 question is should franchisors be aligning their annual franchise sales targets with festival periods?Francorp has observed ...