how to become a successful franchisor
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Sneha Santra Nov 21 2018 - 2 min readOne of the most important features of franchising is uniformity. By using unauthorized products and/or suppliers, franchisees will start to break away from the uniform system standards set by the franchisor. This will then lead to consumer dissatisfaction and will eventually tarnish the brand image. To protect the integrity of the system and the brand, ...
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Sneha Santra Sep 04 2018 - 2 min readTo maintain a franchise business, you need to possess certain traits and attributes. Becoming a franchise fundamentally changes the mechanics of a business. You will be required to devote a certain amount of effort, time and patience to ensure you’re a good franchisor. Here are certain traits of a successful franchisor which will eventually lead to ...
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Reetika Bose Apr 27 2018 - 3 min readRod Young is the founder and Executive Director of DC Strategy, a company which has helped brands such as Australia Post, Aussie Home Loans, Gloria Jeans, OPSM, 7 Eleven, Telstra and ANZ. In this interview he shares his expertise on how to make franchises fly. Rod Young is recognised as one of the world’s leading ...
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Neha Gohil Sep 29 2017 - 5 min readWhen a brand is successfully established an entrepreneur starts looking around to expand significantly to maximise the size and profit. For expansion the first thing that strikes to an entrepreneurs’ mind is to consider various modes of expansion. Franchising has emerged over the years as the most effective mode of expansion. Many fortunes have been ...