globalisation in franchising
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Nibedita Mohanta Mar 12 2018 - 4 min readFranchising is a tool, which helps brands to expand their name and extend their serving hand to the far away territories; it helps in spreading their business across the country. Brands, which have managed to create big names for themselves in certain cities or region try to push their boundaries ...
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Pallavi Majha Sep 29 2017 - 3 min readBeing a successful franchise business owner it is but obvious for a franchisor to discover new horizons for his business. After achieving a considerable success on the domestic front a franchisor starts thinking about expanding in the international market. The article is a guide for all those franchisors who aspire to expand overseas.Aiming at specific ...