franchising in hotel industry
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Sneha Santra Feb 28 2019 - 3 min readRuling the Hotel Industry Via Franchising There was a time when 5-star hotels were synonymous with home-grown brands like Taj, Oberoi etc. But, the hotel industry has witnessed a significant change and has evolved with time. Now there are many hotel brands catering to the needs of modern-age customers. One of such brands is- Marriott, a ...
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Sneha Santra Oct 05 2018 - 2 min readAfter successfully venturing into the UK by launching Townhouse hotels, OYO is planning to deepen its presence globally. The leading Indian hotel chain, OYO is looking forward to expanding its Townhouse hotel brand to 400-500 within a year in the UK as well as in Indian Cities such as Guwahati, Vijayawada, Lucknow, Surat Etc. ...
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Yamini S Verma, TFW Bureau Sep 29 2017 - 4 min readThe Indian tourism and hospitality industry is one of the fastest emerging services sector. As per the ‘Indian Tourism and Hospitality Industry Analysis’, conducted by India Brand Equity Foundation (IBEF), hotels and restaurants are amongst the major contributors that comprises the third largest sub-segment of the services sector. It has contributed nearly US$ 187.9 billion ...