franchising in furniture retail
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Sneha Santra Feb 16 2019 - 3 min readEstablished in 1897, Godrej Interio is currently India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a portfolio of 15 diverse businesses. Godrej is present across India through 48 exclusive showrooms in 18 cities, 800 dealer outlets and over 20 franchisees. The brand ...
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Sneha Santra Aug 22 2018 - 3 min readFranchising is a business format with an extensive global recognition. International franchising gives industries a magnificent opportunity for market expansion. International firms use franchising as a mode of entry while expanding internationally. Recently, IKEA launched its first store in Hyderabad and became an instant hit. It experienced a sensational footfall of 40,000 people on day ...
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Abha Garyali Sep 29 2017 - 4 min readFounded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A, an Italian furniture brand known for its high-end designs recently entered the Indian markets. In an interview, Nitin Bahl, Country Manager, Natuzzi India, shares his aspirations and briefs us about the company’s expansion plans.Abha Garyali (AG): Tell us something about ‘Natuzzi S.p.A’.Nitin Bahl (NB): At Natuzzi we ...