franchise route for international expansion
-
Sneha Santra Oct 05 2018 - 2 min readAfter successfully venturing into the UK by launching Townhouse hotels, OYO is planning to deepen its presence globally. The leading Indian hotel chain, OYO is looking forward to expanding its Townhouse hotel brand to 400-500 within a year in the UK as well as in Indian Cities such as Guwahati, Vijayawada, Lucknow, Surat Etc. ...
-
Sneha Santra Aug 22 2018 - 3 min readFranchising is a business format with an extensive global recognition. International franchising gives industries a magnificent opportunity for market expansion. International firms use franchising as a mode of entry while expanding internationally. Recently, IKEA launched its first store in Hyderabad and became an instant hit. It experienced a sensational footfall of 40,000 people on day ...
-
TFW Bureau Sep 29 2017 - 4 min readGlobalization has brought a drastic change in the world economy. Business opportunity in the international markets is rising high. Under such circumstances, venturing into international market is just another natural phenomenon for businesses proven popular in their domestic markets. A lot has been spoken about the phenomenal opportunities of overseas expansion of franchise. But let ...