franchise brand buliding
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Sneha Santra Jul 17 2018 - 2 min readIn today’s competitive business world, it can get a little crowded. You must distinguish and make it stand out from others to build a strong and powerful brand. Below are the key points to set your brand apart from the competition. Tell your story Every successful brand has a fascinating story behind it. One of ...
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Neha Malhotra Sep 29 2017 - 2 min readThe franchisee has certain obligations towards the franchisor as per the franchise agreement. The primary one being, holding and taking forward the brand name. Balvinder Singh Ahluwalia, President, Koutons Retail India Ltd opines, “Franchisees always become an active member to the development and growth of the brand in the optimum manner. They are given regular ...
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Utpala Ghosh Sep 29 2017 - 4 min readBrand building is a very important stage that comes before starting the franchise operations. Franchising is a process of replicating the brand name and experience across different geographical locations. It is a system where the brand owner used the money, knowledge and acumen of a local entrepreneur to expand his brand presence. Even the franchise ...