Franchise Brand
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Vaishnavi Gupta Nov 12 2020 - 3 min readSeniority, India's largest shopping destination for senior citizens, has launched a bouquet of specialized services for the convenience of its elderly customers. The company has associated with well-known brands to provide a range of essential services like healthcare, senior care, assisted travel, etc. With this move, Seniority aims to become a one-stop holistic ’health and lifestyle ...
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Shahram Warsi Oct 11 2018 - 2 min readAmitabh Bachchan, who turns 76 today, is not only a veteran actor but one of the busiest as an endorser. The digital era in India is transforming the working methodology of several brands. Platforms like YouTube, Facebook and more are offering numerous advertising opportunities for brands. With Amitabh Bachchan as their brand's face, the industry ...
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Aysha Anam Jan 06 2018 - 4 min readA cluster of media houses were busy in following a trend set by the leading newspaper about change in the business model of hospitality venture OYO from aggregation to franchising. Maninder Gulati, Chief Strategy Officer, OYO, clears the air on the whole controversy in an exclusive interview with Indian Retailer. Aggregation is a small word ...
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Utpala Ghosh Sep 29 2017 - 4 min readBrand building is a very important stage that comes before starting the franchise operations. Franchising is a process of replicating the brand name and experience across different geographical locations. It is a system where the brand owner used the money, knowledge and acumen of a local entrepreneur to expand his brand presence. Even the franchise ...